The sixth and final element is creativity and innovation. Creativity is the conception of an idea. Innovation is the manifestation of that idea in some form, such as a product or service. The natural question regarding this element is how are these phenomena related to collaboration? The obvious answer is that we need new ideas and products on a continuing basis to collaborate about! These have to come from the collaborators.
In other words, a culture of collaboration is one that fosters creative products. My most obvious example of this phenomenon is Apple. I think there is little argument that it is a culture where software innovation is a way of life. The most recent to be release in June, 2007 is the
iPhone. Creativity can occur both within and outside of the mainstream thinking. This idea is perhaps best captured by the quote of Wynton Marsalis, famous New Orleans-born jazz musician.
"Creativity outside of tradition creates a new world. Inside
tradition (it) creates a new way to do things better."
For those who are more risk-averse, creating inside tradition would probably fit best. However, in order to stay in business, an organization also needs quantum-thinkers. Those brave souls who enjoy exploring consciousness, without limitation. The brave part is how their reality will be not only changed, but radically transformed. In some cases until there is no reality left except that which they choose to create. This is the requirement for understanding the expression, "You create your reality, right down to the intimate details!"
When such a collection of individuals, as well as those who excel at the day-to-day stuff that needs to be done, compatibly function within a work environment, cultural collaboration is a natural result. So this is the last of the six elements of a culture of collaboration. When you put these six elements into practice to become reality in your organization, extraordinary things begin to happen that you could never have predicted or planned. Something like the alignment of the stars.
P.S. Visit our new Audio Download; Conversations in Diversity--An Interview with LeRoy Maughan. It's 33 minutes long so the download may take about four minutes. I think it's worth it.
Bill