I was reading "Finding Life". I cannot agree with your statement that most people don't care about material things or money. My point of view is that they would not like to give much attention to these things, but, they think they need to. Because the most important responsibility is to take care of family, then friends and relatives.
To be able to take care of them, the common source is money. Very few are aware that giving love,feelings, and emotions is much more than material. They even cannot imagine that it could be this way. This is too easy - and life is hard and difficult, it has to. To let go, to follow the flow your life is taking you, is like giving up. People are looking for the difficult ways. We're all raised with the words: "If you want to reach something in your life - you'll have to work very hard!" And that's what most are living. To transform is like: giving up your strong held beliefs and giving in to something you don't know but you're needing to trust in.
If we want people to transform, what is our absolute goal, we're asking them to let go safety and protection (or what they seem it to be). We're asking them to open and to show who they really are. We're asking them to show the world their inner most secret. Falling in love at first sight is much easier than falling in confidence at first sight. We tend toavoid disappointment and we have to face it: There is no being able to avoid anything!