Unfortunately, this rule is more pervasive than we think. In a competitive, dog-eat-dog world, information that others don't have appears, in the short term, to be an advantage. However, information is a form of energy. If you try to control and store it, it will find some way to explode!
I had this realization several years ago when I used to be on the lookout for consultants using Innovations workbook materials. Then I realized how much time, energy, and effort I devoted to that activity. If I devoted the same resources to continually creating new ideas, exercises, and learnings of our work, we would always be ahead of the game.
This realization led to Innovations inviting over 300 independent consultants to our Salt Lake office to learn our two-day diversity program FREE OF CHARGE! This process not only led to new improved exercises, but a whole cadre of facilitators using our materials as the industry standard! This realization led to the next Aha! There is enough business for everybody. The real challenge is staying on the cutting edge with new breakthrough materials.
So the opportunity is how do we best use all the information we have to share to create the new knowledge we uniquely need. That's why I freely contribute everything I have learned on this blog site. I invite all of you 3000 visitors a month to do the same with each other!
The Failure book is on Amazon.com. Visit, write a comment or two, and buy the book!
Thanks,
Bill