This rule probably permeates Western society and is rapidly catching on to the entrepreneurial types in other parts of the world. It's essence is doing whatever necessary for your own success, even at the expense of others or the environment for that matter. It's commonly referred to as "Social Darwinism." Although, what Darwin actually proposed is far from this notion.
I had a good friend who once used the phrase, "You eat what you Kill." He used it as his sales philosophy as well as how he operated, in large part, professionally. When sales were good, his philosophy was validated and justified. When his industry hit hard time, his organization used it to "right-size" him. It was a real come down that resulted in a lesson he has never forgotten about the value of others in his personal success.
My mother used to say to me, "Treat the people you meet good on your way up because they are the same ones who you'll encounter on your way down." What I've learned over the years is that we all experience "the way down" in some aspect of our lives where we discover what humility is--by experience. Whatever success we've achieved, it's never as profound as being humbled to the core. On the exit side is the Aha resulting from transformation.
Actually, looking out for #1 in an interconnected world is a dichotomy. I suspect if we live long enough, we ultimately discover the illusion of this rule. However, don't take my word for it, work it as long as it works. On the other hand, he sooner the illusion is realized, the sooner we discover
ourselves through the authentic relationship with others.
Again, the book "How To Become A Total Failure" in on Amazon.com and on our website at innovint.com